Become the AI’s Colleague vs. Its Boss – Captured Live at C&C TLV 2025

Watch Ben Rotenberg (AI for Work) and Doron Tzur (Creative Writer and Director) explore two distinct approaches to working with generative AI in marketing campaigns. Should marketers act as AI’s boss—providing precise, structured prompts—or treat AI as a creative partner, experimenting with open-ended "vibe" prompts?

Recorded live at Creatives & Conversions TLV 2025, this session showcases real-world use cases, prompt demos, and the strategic thinking behind each method. Whether you're crafting performance ads, brand storytelling, or video concepts, this talk offers practical inspiration for AI-enhanced creative work.

👉 Perfect for: marketers, copywriters, creative directors, and anyone exploring generative AI tools for content creation.

#creativemarketing #promptengineering #marketingai #CreativesAndConversions #aimarketing #contentcreation

Видео Become the AI’s Colleague vs. Its Boss – Captured Live at C&C TLV 2025 канала Growth Marketing Pros