Boring Products, Fun Ads 2.0 - Captured at C&C TLV 2026

Shlomo Genchin shows how to turn abstract, boring ad messages into visual analogies that actually convert — live, step by step, using AI tools like Claude and Reddit Answers.

In this talk from Creatives & Conversions TLV III, Shlomo walks through his real creative process for two client case studies — ExpressVPN and HiBob, covering:

- The "3-Second Research" prompt to find relatable problems (not just technical ones)
- How to find visual analogies with AI (and the psychology trick called pareidolia)
- "Say It Straight, Then Say It Great" — a copywriting framework for sharper headlines
- Turning real user complaints (like "email ping-pong") into a video ad using the PAS formula (Problem, Agitation, Solution)
- Building AI-generated storyboards with Weavy + nano-banana to sell ideas to execs before production
- Why static + video analogy ads work best together (hook with video, convert with static retargeting)

If you're a creative marketer (or founder) trying to make boring B2B products feel human — this is a practical, prompt-by-prompt breakdown you can use today.

🎤 Recorded live at Creatives & Conversions III (C&C III), Tel Aviv.

#CreativesAndConversions #AdCreative #AImarketing #Copywriting

Видео Boring Products, Fun Ads 2.0 - Captured at C&C TLV 2026 канала Growth Marketing Pros