You MUST cover these 4 topics in your UX Research

UX Research is a crucial part of the UX design process, and there are 4 segments you must touch upon to get a solid understanding of the project.

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Are you a UX designer struggling with conducting effective UX research? This video will guide you through the four key segments you must cover during your research to ensure a comprehensive understanding of the problem space. Whether you're a beginner or looking to refine your UX research process, this video will equip you with the necessary insights to ask the right questions and gather critical information.

In this video, we dive deep into four crucial research segments: client’s business, users, competition, and the existing product. Understanding these areas helps you design better solutions, build empathy with users, and align your vision with the client’s goals. Using the popular meditation app Headspace as an example, I’ll explain how you can approach UX research for a new feature—like booking therapist sessions within the app—and provide real-life examples of key questions to ask.

We’ll explore:

1. Client’s Business: Understand the client’s needs, goals, and the vision behind the project. We’ll break down essential sub-topics like general understanding, subject-specific inquiries, and goal-specific questions to kickstart your research process and ensure alignment with the client’s expectations.

2. Users: Learn how to identify your target users’ pain points, motivations, and goals. This segment emphasizes understanding user demographics, mental health awareness, and product-specific needs to create a design that resonates with the user base.

3. Competition: Conduct competitive research by evaluating your competitors’ strengths and weaknesses. Discover best practices and strategies by analyzing competitor products, feature structures, and market trends to gain a competitive edge.

4. Existing Product: Get a comprehensive overview of the current product’s performance and learn how new features, like booking flows, can impact other areas of the platform.

By the end of this video, you'll understand how to effectively cover these topics and conduct impactful UX research that drives success in your design projects. Download my UX Research Question Bank to get a curated list of questions that you can apply in your next project!

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📖 Chapters:
01:46 - First Research Segment
04:07 - Second Research Segment
05:44 - Third Research Segment
07:44 - Fourth Research Segment
09:47 - Summary

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