How to choose colours (step-by-step)

Colours define a brand’s identity. Choose them wisely. 🎨

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Struggling to choose the right colours for your design projects? In this video, I share a simple and effective process to help you select colours that align with a brand’s identity and enhance your design. Whether you're working on a website, mobile app, or branding materials, understanding colour psychology and harmony can make your designs more impactful.

The first step in building a colour palette is choosing a primary colour that represents the brand’s values. Every colour evokes certain emotions and perceptions, so selecting the right one is crucial. Using a colour psychology chart can help match colours to specific adjectives and brand identities. For example, bright red conveys energy and excitement, while green represents growth and balance. If designing for a skincare brand focused on happiness and vibrancy, a warm orange might be the perfect choice.

Once the primary colour is set, the next step is finding complementary secondary colours. These help highlight important elements and create visual balance. A quick and efficient way to do this is by using a colour palette generator like Coolors.co. By locking in the primary colour and generating suggestions, you can quickly discover secondary colours that work well together. This method saves time and ensures a well-coordinated palette.

Neutral colours, such as shades of grey, play a critical role in design. They often make up the majority of the interface, following the 60-30-10 rule. Selecting neutral shades that harmonise with the primary colour ensures a professional and polished look. A simple way to do this is by adjusting the hue of the primary colour in a colour picker and selecting varying shades from dark to light. This approach helps maintain visual consistency across the design.

By following this process, you can create a well-balanced and cohesive colour palette for any project. Colour selection isn’t just about aesthetics—it’s about making strategic choices that enhance brand identity and user experience.

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📖 Chapters:
00:25 - Step 1
01:23 - Step 2
02:15 - Step 3

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Видео How to choose colours (step-by-step) канала GleanUX