How to Price & Package Multiple Products Right | Ryan Burke

How to Price & Package Multiple Products the Right Way
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Pricing and packaging aren’t just about setting numbers—they shape your entire product strategy, user experience, and revenue growth. In this episode, Ryan Burke shares insights from his time at Braintree, High Note, and now Pagos, breaking down what works (and what doesn’t) when pricing multi-product SaaS.

💡 What You’ll Learn:
✅ Why pricing & packaging should be a product decision, not just a sales decision
✅ How early pricing choices create long-term technical & business challenges
✅ The importance of structuring entitlements & metering early to avoid pricing debt
✅ How self-service can fuel enterprise growth and streamline expansion
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🚀Focus on growing your SaaS, we’ll handle the monetization - across any pricing model!
Visit 👉https://schematichq.com
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⏳Chapters
00:00 – Intro & Welcome
01:10 – Ryan’s background: Braintree, High Note, and joining Pagos
03:00 – What drew Ryan to interactive media & product design
06:30 – Lessons from 8 years at Braintree: scaling, management, & velocity
09:45 – The move to High Note: Going from PayPal to a startup
12:10 – Why fast iteration speed matters in early-stage startups
15:30 – Joining Pagos: Why payments analytics is such a huge gap
18:20 – The complexity of enterprise payments & multi-processor setups
20:50 – Pricing & packaging challenges in SaaS
22:30 – Why early-stage pricing decisions create long-term tech & commercial debt
25:10 – The challenges of multi-product SaaS pricing
27:15 – Standardizing entitlements & enforcing pricing across multiple products
30:00 – Why self-service isn’t just for SMBs—it’s an enterprise growth lever
32:00 – The similarities between documentation & pricing pages in product clarity
34:15 – How AI is lowering the knowledge barrier in payments analytics
37:00 – What Ryan has learned about scaling multi-product SaaS pricing
40:00 – Closing thoughts: What’s next for Pagos & where to learn more
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#️⃣Hashtags:
#saas #saaspricing #pricingstrategy

Видео How to Price & Package Multiple Products Right | Ryan Burke канала Schematic