Dena Yago: "First + Second Impressions"

In the second Paul Rand Lecture of the Spring 2022 semester, designer Dena Yago shares how first impressions of design tenants change when applied within real-world environments.

Dena Yago is an artist, writer, and founding member of the trend forecasting group K-HOLE. In addition to her visual practice, she works as a cultural strategist with the artist-based strategic consultancy Applied Arts. As an artist, she exhibits (The Hammer Museum, Warsaw Museum of Modern Art) and publishes (Flash Art, Frieze, e-flux journal) internationally. With Applied Arts, she has developed brand and creative strategies for clients including Brud, Dapper Collectives, Hulu’s The Handmaid’s Tale, Eckhaus Latta, Cartier, Stella Artois and Levi’s.

Learn more about the artist on Applied Arts here: https://www.appliedarts.agency/

This talk was hosted as part of the Spring 2022 Visiting Artist Lectures in Graphic Design at the Yale School of Art. Introduction by Julian Bittiner, Spring 2022 Acting Co-Director of Graduate Studies in Graphic Design. Poster design by Junyi Shi, Graphic Design MFA ‘23. Video editing by Emily Barresi, Photography MFA '22 and Lindsey Mancini, Assistant Director of Communications.

The Paul Rand Lecture Series in Graphic Design is made possible through the generosity of the Paul Rand (’85 M.A.H.) Annual Lectureship in Design Fund.

Видео Dena Yago: "First + Second Impressions" канала Yale School of Art