Why does the 'Rich Aunt Aesthetic' exist? | Analysing South African fashion trends and society

This fashion trend amongst South African influencers, the 'Rich Aunt or Rich Aunty Aesthetic' is very hotly debated on Twitter and seems to be all you can see on Instagram. Today, I want to unpack what this trend is all about, why people like/hate it so much and what this tells us about our #society.

00:28 Intro
1:40 Who is the rich aunt?
7:37 What does the rich aunt aesthetic look like?
13:32 The 4 reasons for the rich aunt aesthetic
14:04 1. Luxury is mature
18:52 2. Hypergamy
24:25 3. #Girlboss culture
28:06 4. Influenced to influence
33:34 What does it all mean? Final thoughts

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Видео Why does the 'Rich Aunt Aesthetic' exist? | Analysing South African fashion trends and society канала Khensani Mohlatlole