China's "Film Plus" Model Fuels Consumption Boom

Chinese theaters are incorporating additional services into their business models to offer visitors more than just a chance to watch the latest blockbuster.

The "film-plus" model gives moviegoers discounts at participating restaurants and cafes with proof of ticket stub.

Combining dinner and a movie has never been easier, or more profitable.

For the second year in a row, the China Film Administration and the China Media Group are spearheading a project to highlight the film industry by offering a wide range of cinema-related promotional events and discount programs across the country.

Part of the project is promoting the "cinema plus model" that integrates film, dining, shopping, leisure and even tourism.

Data from ticketing platform Maoyan shows that as of mid-May, China's total box-office revenue for the year had surpassed two billion U.S. dollars.
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Видео China's "Film Plus" Model Fuels Consumption Boom канала CCTV Video News Agency