P4P Webinar #9: Why We Need to Evolve the Way We Speak About Climate

Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts. Internationally recognised purpose pioneer Thomas Kolster takes a hatchet to his earlier beliefs and warns organisations and leaders to stop putting themselves first when it comes to sustainability. Drawing on top-line case studies Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course.
Speaker Bio: Thomas Kolster
Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years’ standing, he’s advised everything from Fortune 500 to small start-ups. He’s a globally experienced keynote speaker, author of the book Goodvertising (Thames &
Hudson, 2012) and a columnist for The Guardian, Adweek and several other publications. Thomas’s belief is simple: change begins with you!

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