How To Use Pinterest For Business 📌 6 Step Marketing Strategy For Your Online Store | Printful 2020

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With over 2 billion searches per month, Pinterest is the fourth most popular social media platform in the US. What’s more, pins are more spreadable than tweets and have a much longer half-life than Facebook posts.
75% of Pinterest users said they're very interested in new products, and 50% bought a product after seeing a promoted pin.
Pinterest isn't just a mood board for "pinspiration", it’s a powerful marketing tool for your online store.

🎈 Table of contents:
00:00:00 Intro
00:00:09 How to use Pinterest to grow your online store?
00:00:26 What is Pinterest?
00:01:06 Why use Pinterest?
00:02:05 1. Build your profile
00:02:46 2. Plan your content
00:06:01 3. Optimize your pins
00:07:07 4. Schedule your content
00:07:53 5. Engage and collaborate with pinners
00:09:13 6. Track your analytics

🎈Resources:
Pinterest ➡️ https://bit.ly/3kVmX5b
What is SEO: Ecommerce SEO for Beginners ➡️ http://bit.ly/2kvNgp2
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🎈 In this video:

What’s Pinterest?

Pinterest is a rapidly growing visual search engine and a tool for planning your dream life.
It’s based around the concept of saving and sharing visuals or pins onto themed boards, which can then be followed by other users.

Why use Pinterest?

With over 2 billion searches per month, Pinterest is the fourth most popular social media platform in the US. Pins are more spreadable than tweets and have a much longer half-life than Facebook posts.

Build your profile

You're going to want a business account, so to get started either add a business profile to your personal account, convert your personal account into a business account, or create a new business account.

Plan your content

The main types of content you can create on Pinterest are product pins, blog post graphics, infographics, gifs, videos, and lead magnets. To decide which of these to focus on, you'll need to find out what kinds of content are getting the most shares and pins in your niche.

Head to Pinterest and Google to see what words people use to find the products you sell. Write these keywords down and look back at them whenever you publish new content.

Optimize your pins

Shop The Look pins allow you to click on a specific product that interests you and takes you directly to the product page to buy. Then there's the Shop tab for business profiles. This allows you to go to a businesses' profile and shop for products directly from their page.

Schedule your content

For best results, you'll want to pin 5-30 new pieces of original content throughout the day. In general, the best times to post are between 2-4 PM EST and 8 PM-1 AM EST.

Engage and collaborate with pinners

Repin, like, and post personalized comments on pins relevant to your niche so you can build a relationship with other pinners and their followers will check out your brand. Answer commenter's questions and be sure to thank people for re-sharing or liking your content!

Track your analytics

Pinterest Analytics shows you which pins and boards are getting the most engagement, who your audience is, what devices people are using, and what your referral traffic from your website looks like. Overall, it'll help you understand what content you should focus on posting for best results.

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