Peter Works out "Commercially Sensitive" Figures in SECONDS | Dragons' Den

Former Merchant Navy officer John Bull is pitching for £50,000 in return for a 20% equity stake... he hopes to gain knowledge from Peter Jones that will allow him to lower his production fees. After sharing a story of his struggle, Peter asks if he has come into the Den for an "investment or counselling?"

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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