CRAZY Margins Ignites Bidding War Between Four Dragons | Dragons’ Den

Trying to work their way into the crowded supplement market is Liam Sheriff and Craig Newbigin, their supplements business 'Natural Nutrients' “100 transparency” for hardcore gym bunnies. They are offering up 10% equity in exchange for £100,000. Touker began a deep dive into their margins when he discovers the ratio from production to wholesale: "I've never seen a margin like this. EVER!"

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