03 | Marketing Impact and Strategy - Strategic Foundations

This video introduces Marketing Strategy and Planning within the Marketing Impact and Strategy module.
It explains why marketing planning is essential in modern marketing roles and how a structured strategy aligns marketing activities with business objectives and customer needs.

The session covers:
The importance of marketing planning in the workplace
The role of marketing strategy in driving business value
Customer insight and market orientation
Strategic marketing planning frameworks, including SOSTAC® and APIC
Real-world UK examples such as Tesco Clubcard and Monzo

Designed for Level 4 Marketing Executive apprentices at Kent Business College, this video supports both assignment preparation and End Point Assessment (EPA) success through practical, workplace-focused learning.

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Видео 03 | Marketing Impact and Strategy - Strategic Foundations канала Kent Business College