24 l Internal and External Sources of Secondary Data

In this video, we explore Chapter 11: Forecasting and Planning with Data, focusing on how secondary data drives sales forecasting, budget allocation, and market planning.

You will learn:

The role of secondary data in forecasting future trends, sales, and opportunities

How to combine internal data with external factors (e.g., economic outlook) for accurate forecasts

Why benchmarking and setting realistic KPIs based on secondary data is essential

How to use data-driven insights to make strategic marketing decisions, identify market gaps, and reduce risks

How companies like Greggs, Spotify, and Tesco successfully leverage secondary data for campaign planning and targeting

This video is ideal for:
✔ Marketing apprentices (Level 4 Marketing Executive)
✔ Professionals looking to enhance their data-driven decision-making skills
✔ Learners who want to connect forecasting with marketing strategy and business goals

📌 Using secondary data effectively helps marketers plan smarter campaigns, allocate resources efficiently, and achieve measurable outcomes.
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#SecondaryData #MarketingInsights

Видео 24 l Internal and External Sources of Secondary Data канала Kent Business College