What is a Channel in Digital Marketing?

Do you know what a channel is in digital marketing? In this video, John Lincoln, a digital marketing expert, will explain what a channel is, why it's important, and a few of the most popular channels in digital marketing.

What is a channel?
High-level online traffic categories that indicate how people find your website.

So why should you care about these channels for your digital marketing?
1. Google analytics has benchmarks for website traffic on each channel in your industry.
2. All channels within an industry have a conversion rate associated with them. Pro-Tip: your conversion rates should be 1% or more.

So what are these channels?
Direct: someone who is going directly to your website
Organic: someone who clicks on your website listing in Google
Social: someone who navigated to your website from your social media.
Email: someone who reached your website from an email.
Affiliate: someone you pay as part of a program to drive traffic to your website.
Paid Search: When you are paying per click on an advertising network to bring new customers to your website.

What channels are you using for your digital marketing strategy?
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Видео What is a Channel in Digital Marketing? канала IgniteVisibility