Major Challenges in Marketing for 2022

In 2022, marketers will face more challenges than ever before. In this video, Ignite Visibility CEO, John Lincoln will discuss 16 major challenges in marketing for 2022 and how you can get ahead and deal with these scenarios.

16 Major Challenges in Marketing for 2022
1. Tracking - Make sure you're tracking is set up correctly
2. Data Visualization - Understand every customer interaction throughout the funnel
3. Marketing Mix Modeling - Create the perfect marketing mix by looking at customer lifetime value
4. Forecasting - Look into the future by months, weeks, quarters, etc., to be prepared for the future
5. Multichannel Synergy - Develop systems to help all your channels work together towards a common goal
6. High-Performing Creative - Consistently develop and refresh creative to beat out competitors
7. Using Analytics - Set up all your analytics correctly
8. Database Management - Use Google systems to get serious with your targeting in advertising.
9. Lack of Targeting - The cookieless web will change how we track individuals
10. Legal Changes - Follow legal rules and make sure you're ADA and GDPR compliant
11. Competition - Digital marketing is the primary channel for digital marketing
12. Fast Systems - Test everything and be ready to adapt quickly for a competitive advantage
13. Strategy - Nail down your specific strategy through targeting and marketing
14. Offer Development - Create offers that will resonate with your customer and allow them to be converted
15. Channel Complexity - It can be hard to understand the right targeting that will be the most effective
16. Benchmark Marketing - Keep track of your competition and the industry

Ready to face these major challenges in marketing for 2022? Leave your questions in the comments below and contact us if you need help getting started!

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Видео Major Challenges in Marketing for 2022 канала IgniteVisibility