I'm starting a Company | Nas Daily

WARNING! THIS IS A LONG POST.

tl;dr: I'm starting a company to help anyone with a phone make a Nas Daily video on Facebook. Youtube videos don't work on Facebook. I want to build the best content creation tool for the Facebook medium. Many people will need it.

I'm building a team and raising $250k (got a few already, need to find the rest). If you're good and interested, let's talk. Main priority is to find a CTO. Don't worry, I can code too and I'm easy to reach. Email is nas@nasdaily dot com. My phone number is also public. Feel free to share with friends.

MORE DETAILS BELOW
also here: http://bit.ly/NasDailyCompany
---------

--- Why I want to start a company ---

Even with 120m views and 800k likes, if I die today, Nas Daily dies tomorrow. There will be no more videos. I hate that feeling. My dream for the past 15 years has been to build something bigger than me. Something that I can look at and say: if I die today, this will continue tomorrow.

For that reason, a company is something I’ve always wanted to do. The only problem is that I haven’t had anything worthy of building. I tried 5-6 times building random solution to what I thought were real problems. But they were not problems. And they were definitely not my problems. I didn’t connect or care about the problems I was trying to fix.

Doing these videos for the past 380 days has taught me that there are only two things I care about that I would like to see happen:

Better content creation: I create content everyday and IT. IS. HARD. This process has to be easier for not just me, but for everybody.
Better content discovery: It took me exactly 270 days to be “properly” discovered. If there is another Nas Daily out there in the making, I want them to be discovered within a few days, not a few hundred days.

The company I want to build has to tackle these two points.

--- Why Now? ---

There are two waves happening right now:

1. You will be seeing more and more Facebook videos. But it won’t necessarily be CNN video. It will be video from your friends and family. That’s what the algorithm prefers and that’s what performs best. In fact, Zuckerberg himself said that he wouldn’t be surprised if every thing shared on Facebook in 3 years would be video. The future is multimedia.

2. Youtube is in steady decline. YouTube.com visits are declining and so is their distribution. They lost the social game. For that reason, one should expect an influx of content creators to come to Facebook very soon. However, content that does well on Youtube doesn’t translate well to Facebook. By nature of how Facebook works, the content that goes on it has to conform to its standard for it to perform well. That means, videos have to have subtitles, the first 5 seconds need to be the best 5 seconds, there has to be an attractive thumbnail or title for the first 5 seconds, etc.

So, if you agree with both points above, then you must also agree that there needs to be tools to help these content creators make Facebook content. Facebook itself can only provide so much in terms of content creation help. Too many features make the app buggy and not intuitive.

It’s also obvious that 99% of the word’s content will come not from Nas Daily or Casey Neistat but from that 15 year old Indian kid with a smartphone or that Nebraska high school teacher who wants to teach the periodic table. That is the type of content that needs to be improved and seen by more people.

--- Nas Daily ---

To make a Nas Daily episode, I use equipments that is almost $5,000 in value:
$1,200 camera,
$2,000 editing laptop,
$1,000 drone,
$500 GoPro,
and most importantly, a $300 Final Cut Pro software.

Every Nas Daily episode is formatted to fit the Facebook medium.

Features of content that does well on Facebook:

- First 5 seconds are the most important 5 seconds.
- Because most people view with sound off, subtitles are mandatory
- Large overlay text on the intro to grab people’s attention
- Video is tagged properly and has an eye-grabbing thumbnail and is launched at the right time
- Meme-style videos

Very few people can afford to make that type of content, especially in developing countries. However, you should be able to create a Nas Daily episode using only your phone, and you should be able to format it so that it performs better on Facebook. That’s what the Nas Daily app will help you achieve.

With the Nas Daily app, you should get 1-3x the number of views you would get if you just upload your content without any changes. That’s the goal.

Nas Daily app is not designed to help the top 1% of creators, but the average teenagers to create better video content designed from the grounds up to perform well exclusively on Facebook.
That's too many minutes. See you tomorrow!

Видео I'm starting a Company | Nas Daily канала Nas and Alyne