Has 'big data' delivered on its promise?

Big data has dominated the list of business buzz words for much of the last five years, as illustrated by today’s booming data analytics industry. At the MRS Data Analytics conference in September we asked clients and agencies what organisations are struggling with most when it comes to making good on the promises of big data.

Thanks to the following participants:

Julia Schulte-Laggenbeck, Google UK
Nick Bonney, Deep Blue Thinking
Joseph Lane, Home Group
Preriit Souda, PSA Consultants
Jonathan Chaytor, Questback Ltd

Видео Has 'big data' delivered on its promise? канала Market Research Society