Data 360 Activated Episode 2 - Connect GA4 to Salesforce via Web SDK

How do you capture real-time behavioral website events from Google Analytics and flow them directly into your CRM for your AI agents? In this episode of Data 360 Activated, we explain how to use the new Salesforce Data 360 GA4 Web SDK connector and Google Tag Manager (GTM) to fetch and map website interactions into standardized Data Model Objects (DMOs) in near real-time.

When millions of website events like page views and clicks are locked inside a silo like Google Analytics, your AI agents lack the context needed to truly understand and serve your customers. Join Salesforce Developer Advocate Aditya as he walks through the complete end-to-end setup for a fictitious food delivery platform, Pronto. We demonstrate how to automate schema creation, translate GTM's recommended events, configure data capture rules based on existing consent mechanisms, and map behavioral streams directly into Data 360.

You will also learn how to customize your schemas by adding new fields (like ZIP codes), populate custom values using global action listeners, and test the Web SDK script on your live website. By the end of this tutorial, operational data from Google BigQuery, Salesforce CRM, and live website events will flow seamlessly into Data Explorer, setting the foundation for identity resolution.

Further Reading:
1. Listeners in Sitemap: https://developer.salesforce.com/docs/data/salesforce-interactions-sdk/guide/c360a-api-sitemap.html
2. GA4 Web SDK: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-web-connector-ga4.html

Video Chapters:
0:00 Introduction
0:45 How the Web SDK works: end-to-end overview
1:42 About the New GA4 Web SDK Connector
2:08 Pronto's current website walkthrough
2:40 How Google Tag Manager and GA4 work together
3:35 Pronto's existing Tag Manager setup
4:28 Setting up the GA4 Web SDK connector in Data 360
4:48 Auto-created schema and data capture rules
5:33 Auto-creating data streams and DMO mappings
6:01 Adding the Web SDK tag via Google Tag Manager
6:51 Customizing the schema: adding a zip code field
7:42 Adding a global action listener for custom fields
8:08 Seeing it all in action: consent, events, and zip codes
8:54 Querying web events in Data Explorer
9:10 What's next: identity resolution

Helpful Links:
1. Web and Mobile App Connector - https://help.salesforce.com/s/articleView?id=data.c360_a_web_mobile_app_connector.htm&type=5
2. Trailhead: Web Engagement Data in Data 360 - https://trailhead.salesforce.com/content/learn/modules/web-engagement-data-in-data-cloud
3. Data Streams - https://help.salesforce.com/s/articleView?id=data.c360_a_data_streams.htm&type=5

#Salesforce #Data360 #GoogleAnalytics

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