Data 360 Activated - Teaser - Building a System of Context for every Human, Agent, and App

What is a system of context, and how can it power your AI agents? In this premier episode of Data 360 Activated, we provide a direct, comprehensive summary explaining how to build a complete end-to-end data implementation from scratch to solve the challenge of disconnected data silos. If your sales teams in Salesforce CRM cannot see Google BigQuery orders, or your marketing team struggles with personalization, your AI agents like Agentforce cannot effectively analyze trends or assist with cases.

Join Salesforce Developer Advocate Aditya as he introduces a step-by-step tutorial following Pronto, a fictitious food delivery platform, speaking directly to you about how to unify operational data from Google BigQuery, customer relationship data from Salesforce, and real-time behavioral data from Google Analytics into one highly queryable layer. Throughout this series, you will learn how to build a solid data foundation by ingesting data using ZeroCopy and the Web SDK, harmonize records, build data graphs, and secure your system using robust data governance. Ultimately, we will activate this foundation to power Agentforce, Salesforce Personalization, and cross-cloud apps.

Follow along to transform raw data silos into a fully activated system of context!

Video Chapters:
0:00 The data silo problem
0:38 What we're building
1:08 Meet Pronto
1:53 Series roadmap: data foundation
2:17 Series roadmap: activation
2:41 Subscribe

Helpful Links:
1. About Data 360 - https://help.salesforce.com/s/articleView?id=data.c360_a_data_cloud.htm&type=5
2. Zero Copy Data Federation - https://help.salesforce.com/s/articleView?id=data.c360_a_byol_data_federation.htm&type=5
3. Web and Mobile App Connector - https://help.salesforce.com/s/articleView?id=data.c360_a_web_mobile_app_connector.htm&type=5

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