How Assassin's Creed SOLD ITS SOUL

After the release of Assassin's Creed in 2007, we saw Ubisoft become one of the most innovative publishers in the entire gaming industry, setting the foundation for what Open World Games would become.

10 Years Later though, the Assassin's Creed franchise has devolved into a copycat series built on milking microtransactions and artificial length.

So how exactly did one of the most unique and creative video game series on earth, become such a disappointment over the years?

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