PESTLE Analysis | What is PESTLE analysis?

PESTLE is and analytical tool used to assess the external environment.

Watch this video if you if you want to understand key concepts of PESTLE analysis. The video explains each PESTLE factor and links it directly to Amazon.

PESTLE is a strategic management tool used to assess the external environment affecting a business. These factors are usually out of the businesses control. A lot of these factors link closely to the opportunities and threats section of a SWOT analysis.

For more on SWOT analysis see out video on SWOT.

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Видео PESTLE Analysis | What is PESTLE analysis? канала Two Teachers