How to Win at B2B Video: Strategy, Production, and Promotion

It's time for B2B marketers to rethink video strategies and leverage new platforms to captivate your audience.

Mary Ellen Slayter, CEO of Rep Cap, outlines strategies for successful B2B video marketing, covering the importance of having a clear purpose, understanding production changes in 2024, and the necessity for a thoughtful promotion strategy.

Tune in on demand to learn tips on optimizing video for search, the significance of captions and promotion and how to choose the right channels based on business goals.

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In this video ⌛

00:00 - The Journey from Print to Video
05:22 - Strategic Planning: Aligning Video Content with Business Goals
16:34 - Leveraging YouTube for B2B Success
22:19 - Mastering LinkedIn Video Content
26:01 - Exploring Instagram, Facebook, and TikTok Strategies
29:13 - Production Insights: Making High-Quality Videos Effortlessly
32:29 - Why You Should Avoid Zoom for High-Quality Recording
33:09 - Exploring Riverside's Advanced Editing and AI Features
39:20 - The Importance of Captions in Social Video Content
47:10 - Strategies for Effective Video Promotion and SEO

Видео How to Win at B2B Video: Strategy, Production, and Promotion канала Rep Cap