Berklee YouTube Hack Day Presentation: Ryan Nugent Demystifies YouTube

Berklee YouTube Hack Day (March 30 and 31, 2013) brought some of the best minds in social media and artist development and promotion to Berklee College of Music for a weekend-long workshop for Berklee students on how and why to use YouTube to launch their careers.

A wide array of expert YouTube users presented individual presentations to arm students with the skills and knowledge they need to produce a video, then set them loose to do just that over a 21-hour period. The wide-ranging Hack Day program included sessions on how to gain confidence around recording and posting your videos; how to use the technology you have (or download some for relatively little cash) to produce compelling content; how to use tags and titles for optimal exposure; and more. On day two, the experts viewed and provided feedback on all submitted videos.

In this section, "The Demystification of YouTube," YouTube's Ryan Nugent gives students an insider's view on best practices for creators—specifically, music creators—for getting their work out in front of the widest possible audience in most effective possible way.

YouTube's Ryan Nugent is lead strategist, partner development at YouTube Next Lab and oversees—and cowrote—the YouTube Creator Playbook, a valuable resource that compiles important tips, best practices, and strategies to help creators build their YouTube audience. Within YouTube, Ryan not only educates creators on the tools and strategies to build an audience on the platform, but works to make YouTube a better place for people making great videos. Before joining YouTube in 2011, Ryan worked at Next New Networks supporting producers with audience and online video strategy.

Learn more about Berklee YouTube Hack Day at www.berklee.edu/hack-day.

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