How to see your competitor's keyword strategy in minutes with Spyfu - Directive R&D

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👨‍🔬 Welcome to Directive R&D! In this series, we'll be sharing what's working & what isn't for our own marketing, as well as insights from experiments we've run across 100+ SaaS companies over the years.
As a competitive person, my favorite part of the keyword research process is competitor research. I want to know exactly where I stand in regards to keyword targeting against my competitors.

🔍 Today, I'll be walking you through a super quick and easy process for seeing what keywords your competitors are targeting in PPC which can help inform your own search marketing campaign strategy.

Shoutout to SpyFu for being an awesome tool in this exercise. They have a free version of the tool so check it out!

This might be a basic technique, but I hope it helps you out if you've never tried it before!

Let me know if you have any questions in the comments and I'll catch you in the next lab! 🧪

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