A/B Test Calculator & Tracker for Marketing Campaigns - Directive R&D

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Welcome to Directive R&D! In this series, we'll be sharing what's working & what isn't for our own marketing, as well as insights from experiments we've run across 100+ SaaS companies over the years.

🧪 Always be testing, right??

👨‍🔬 In today's lab, I go behind the scenes to share a process we use at Directive R&D to document experiments. This process has helped us ensure that we're consistently making progress towards our key objectives.

Also, what do you do when you don't reach statistical significance? 🤔

Find out in this video!

Видео A/B Test Calculator & Tracker for Marketing Campaigns - Directive R&D канала Directive