Why Agile in Sales with Marina Simonova @ Marketing Agility Symposium
Find out more, and download the slides, in the Business Agility Library: https://businessagility.institute/watch/why-agile-in-sales/
Agile is much more than just a way to increase profits. It’s a whole new way of thinking. In this talk, Marina will examine why Agile in sales is important and describe seven steps to building an agile sales team. Throughout she will be sharing her personal experiences.
For example: Two years ago a major holding, producing construction tiles, was meeting only 43% of its sales targets. At the same time Agile was being introduced in IT, and Sales and Marketing. As Agile teams started showing their first results, the top managers became involved and started using Scrum to run the business successfully. Now, just two years later, the holding has transformed the tile production and sales market, introduced dozens of innovations and have been able to triple their profit, hitting 127% of the annual target. Now when you visit this holding, you will see the corporate culture based on trust and transparency. You will also see that the company values truly matter not only to the top management but also to the regular staff.
ABOUT MARINA: My name is Marina Simonova and I worked for over 10 years in sales in Russia’s top finance companies. I have extensive experience of implementing Agile in Sales teams in Russia and other European countries. I am glad to share with you my experience and I hope my speech will motivate to adopt Agile mindset and methods in your Sales departments and perhaps in your whole company. An Agile transformation is the best thing that can happen to any sales department. But it will require patience, hard work and being ready to accept serious changes. I practice Agile transformation and have already launched over 170 Agile Sales teams. They come from different industries, such as retail, distribution, atomic industry, medical clinics network, and many more.
Видео Why Agile in Sales with Marina Simonova @ Marketing Agility Symposium канала Business Agility Institute
Agile is much more than just a way to increase profits. It’s a whole new way of thinking. In this talk, Marina will examine why Agile in sales is important and describe seven steps to building an agile sales team. Throughout she will be sharing her personal experiences.
For example: Two years ago a major holding, producing construction tiles, was meeting only 43% of its sales targets. At the same time Agile was being introduced in IT, and Sales and Marketing. As Agile teams started showing their first results, the top managers became involved and started using Scrum to run the business successfully. Now, just two years later, the holding has transformed the tile production and sales market, introduced dozens of innovations and have been able to triple their profit, hitting 127% of the annual target. Now when you visit this holding, you will see the corporate culture based on trust and transparency. You will also see that the company values truly matter not only to the top management but also to the regular staff.
ABOUT MARINA: My name is Marina Simonova and I worked for over 10 years in sales in Russia’s top finance companies. I have extensive experience of implementing Agile in Sales teams in Russia and other European countries. I am glad to share with you my experience and I hope my speech will motivate to adopt Agile mindset and methods in your Sales departments and perhaps in your whole company. An Agile transformation is the best thing that can happen to any sales department. But it will require patience, hard work and being ready to accept serious changes. I practice Agile transformation and have already launched over 170 Agile Sales teams. They come from different industries, such as retail, distribution, atomic industry, medical clinics network, and many more.
Видео Why Agile in Sales with Marina Simonova @ Marketing Agility Symposium канала Business Agility Institute
Показать
Комментарии отсутствуют
Информация о видео
30 апреля 2018 г. 4:22:28
00:22:02
Другие видео канала
![Roman Pichler - Building a Product Users Want [Agile Prague]](https://i.ytimg.com/vi/dOZEsFqTk-4/default.jpg)
![[SPANISH] Transformacion Empresarial desde una mirada de outputs y outcomes | Carlos Gil](https://i.ytimg.com/vi/_LQKAhcoGVA/default.jpg)
![Townhall Update on Business Agility Institute | Laura Powers (COO @BusinessAgilityInstitute)](https://i.ytimg.com/vi/qRLWVE3ifjw/default.jpg)
!["Agility: How to Navigate the Unknown and Seize Opportunity" | Leo Tilman & General Jacoby (Ret.)](https://i.ytimg.com/vi/jMVMIk9hs7Y/default.jpg)
![Agile Contracting in the Federal Government by Joshua Seckel | Chief Solution Architect @ Sevatec](https://i.ytimg.com/vi/m-gBGsxhv6c/default.jpg)
![Agile Journey @Magenta Telekom | Alexandra Eichberger](https://i.ytimg.com/vi/Ran2H9PPuho/default.jpg)
![Fostering Business Agility in the RBI Corporate Banking Community](https://i.ytimg.com/vi/U45a6mmLnrw/default.jpg)
![The Power of Business Agility in Legal | Leandro Gonzales (Head of Legal @ Itau Unibanco)](https://i.ytimg.com/vi/saOkjcqjYfc/default.jpg)
!["Responding to Crises with People Oriented Leadership" | Pınar Kitapçı](https://i.ytimg.com/vi/tmGm5uXXYAY/default.jpg)
![SiAgile: The way to include agile in Social Impact | Rocío Briceño (Cofounder @ Social Impact Agile)](https://i.ytimg.com/vi/q6JG9pETMuE/default.jpg)
![Business Agility Within A Regulated Utility by Lisa Smith | General Manager Duke Energy](https://i.ytimg.com/vi/5ErYTlxRqa8/default.jpg)
![Disrupting large organizations from within | David Gram](https://i.ytimg.com/vi/eneGxLoo1tI/default.jpg)
![Leading in Complexity: Why Agility Allows Us to Thrive in an Unpredictable World - Mathias Eifert](https://i.ytimg.com/vi/6arHJ1pcCZw/default.jpg)
![Une entreprise à mission repousse les frontières de l'innovation sociale](https://i.ytimg.com/vi/PhUztNaz3fk/default.jpg)
![Agile in Sales SWAY - Marina Alex](https://i.ytimg.com/vi/zdgHeFQmxD0/default.jpg)
![Shaping Business Agility | Amjed Al-Zoubi (Amerisure) and Pete Behrens (Agile Leadership Journey)](https://i.ytimg.com/vi/4leFSjqPSl4/default.jpg)
![When opportunity knocks, stand on your head!](https://i.ytimg.com/vi/OKE-n9T2IVo/default.jpg)
![Habits of mind to navigate uncertainty - Sonja Blignaut](https://i.ytimg.com/vi/vNgbFZuh2gk/default.jpg)
![People Agility and the Future role for HR and Leaders - Pia Maria Thoren](https://i.ytimg.com/vi/ylYM-k0Guzk/default.jpg)
![From solo artists to an orchestra by Ashok Mohan & Burkhard Lustig](https://i.ytimg.com/vi/Iw_Cxqd2CwY/default.jpg)