Dubai Tennis Championships: Where Sports & Politics Collide

Dubai Tennis Championships: Where Sports & Politics Collide.

Dubai’s brand has become firmly positioned in the minds of fans, the media, sponsors and investors – here is a home for sport that rivals the world’s other centres of sport, even London and New York.

And with this brand positioning comes a soft power effect; soft power is attractive power, a way of engaging key target audiences by persuading them that you share their values and want the same things as they do. Yet power, whether soft or otherwise, is always about securing what a country wants.

Dubai’s involvement in tennis embodies the global debate about why the nation is engaged with sport and it seems that tennis, in the emirate will always be an uneasy mix of money, business, politics and regional feuds.

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Видео Dubai Tennis Championships: Where Sports & Politics Collide канала Baseline Tennis