Google Shopping vs Google Search Ads - Which is Better for Ecommerce?

Google Shopping vs Google Search Ads. Which is better for Ecommerce? Which type of campaign makes you more money? I will show you in this video.

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Many merchants want to know the difference between Google Shopping and Google Search Ads and which one is better for their Ecommerce store. Which one should you focus on if you had to choose just one? I’m going to get into that in this video.

Shopping Ads and Search Ads are very different and give different results, but both of them are on Google and are great for your Ecom store. So if you want to know which one is better for your store and make more money with your Google Ads, then pay attention to this video.

But here is my honest opinion: Google Shopping ads almost always outperform Search ads for Ecommerce stores, and they are also much more scalable. The problem? They are often harder to set up and optimize. You need to make sure your feed is set up well and that you optimize the campaigns towards profitability.

After watching this video, you should have a clearer understanding of search and shopping campaigns that will help you decide which you can focus on to scale like crazy with a very high ROAS, low cost per acquisition, and a high volume of sales.

🕘 Timestamps:
0:00 Intro
1:14 Difference between Google Shopping and Google Search Ads
1:33 What are Google Search Campaigns?
3:26 What are Google Shopping Campaigns?
4:47 What sucks about Shopping Campaigns?

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My popular videos:
🎥 How to Fix Disapproved Products in Google Merchant Center 2020 - https://www.youtube.com/watch?v=D48epLH-fFI
🎥 Ecommerce Google Ads Audit - Shopify Supplements Store - https://www.youtube.com/watch?v=z2_pD1t6hLw
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Видео Google Shopping vs Google Search Ads - Which is Better for Ecommerce? канала Mr Sam Baldwin