Hugh Hefner's 23-year-old son has a plan to redefine the playmate
More than 60 years after it was founded by Hugh Hefner, Playboy is working hard to remain successful and relevant by focusing on a key demographic: millennials. One key to this strategy is Cooper Hefner, the 23-year-old son of the company's founder.
Playboy Enterprises CEO Scott Flanders tapped Cooper to act as a brand ambassador for the company in the United States and abroad. We talked to Flanders and Hefner, both of whom pointed to one key aspect of the aforementioned shift: a re-examination of what a Playboy playmate should look like.
--------------------------------------------------
Follow BI Video on Twitter: http://bit.ly/1oS68Zs
Follow BI Video On Facebook: http://on.fb.me/1bkB8qg
Read more: http://www.businessinsider.com/
--------------------------------------------------
Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
Видео Hugh Hefner's 23-year-old son has a plan to redefine the playmate канала Business Insider
Playboy Enterprises CEO Scott Flanders tapped Cooper to act as a brand ambassador for the company in the United States and abroad. We talked to Flanders and Hefner, both of whom pointed to one key aspect of the aforementioned shift: a re-examination of what a Playboy playmate should look like.
--------------------------------------------------
Follow BI Video on Twitter: http://bit.ly/1oS68Zs
Follow BI Video On Facebook: http://on.fb.me/1bkB8qg
Read more: http://www.businessinsider.com/
--------------------------------------------------
Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
Видео Hugh Hefner's 23-year-old son has a plan to redefine the playmate канала Business Insider
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
The Rise And Fall Of PlayboyHugh Hefner's Will: Who Inherits the 'Playboy' Founder's Estimated $50 Million FortuneWhat Hugh Hefner's Girlfriends Look Like TodayHugh Hefner's Son Tells Us What It Was Like Growing Up In The Playboy MansionThe Last Word: Hugh HefnerTesla Hacker: The Rogue Mechanic Taking On TeslaPlayboy: How Hugh Hefner Built His EmpireFiring Line with William F. Buckley Jr.: The Playboy Philosophy$1 Million VS $1 Billion MansionsWhat It was Really Like Living In The Playboy MansionOver a Century of Presidents on a Single PageWhy Japanese Denim Is So Expensive | So ExpensiveWhatever Happened to Billie Jean?! Michael Jackson’s Most NOTORIOUS Groupie | the detail.Holly Madison Finally Pulls Back The Curtains of The Playboy Mansion + Speaks on Hugh HefnerWhat Hugh Hefner's Widow Is Doing NowHow to safely load your trailer - Weight distributionHow NASA Drives The $144 Million Vehicle That Transports Rocket Ships | What It TakesGrieving father vows revenge on his daughter's murderer | 60 Minutes Australia