James Bond 007 | ALL GUNBARRELS 2

More gun barrel logos, from GoldenEye (1995) to No Time To Kill (2021).

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In virtually every Eon-produced Bond film, the sequence begins with a white dot blinking across the screen, from left to right. Upon reaching the right edge of the frame, the dot opens up to reveal a gun barrel's interior. From the point of view of an off-screen assassin, the camera follows James Bond as he walks from right to left against a neutral background. Suddenly he becomes aware of being observed and stops at the centre of the screen before he quickly turns to the camera and shoots his gun towards it. A blood-red wash, representing the gunman bleeding, runs down the screen. The gun barrel dissolves to a white dot which moves from side-to-side across the screen and settles in the corner. With a few exceptions, the circle then either shrinks and disappears, fades from white to a circular cutout of the first scene, expanding to reveal the full view of the scene shortly thereafter, or simply fades to black from the final Bond firing pose.

Maurice Binder created the opening titles of the first Bond film, Dr. No, in 1962. Binder originally planned to employ a camera sighted down the barrel of a .38 calibre gun, but this caused some problems. Unable to stop down the lens of a standard camera enough to bring the entire gun barrel into focus, Binder created a pinhole camera to solve the problem, and the barrel became crystal clear.

Binder described the genesis of the gun barrel sequence in the last interview he recorded before his death in 1991: "That was something I did in a hurry, because I had to get to a meeting with the producers in twenty minutes. I just happened to have little white, price tag stickers and I thought I'd use them as gun shots across the screen. We'd have James Bond walk through and fire, at which point blood comes down onscreen. That was about a twenty-minute storyboard I did, and they said, 'This looks great!' "

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