New Sustainable Fabric Technology (Refibra)

Lenzing (the folks behind Tencel) are now using Refibra technology, which allows the recycling of cotton waste (cotton scraps and maybe even post-consumer cotton garments) into virgin Tencel Lyocell Fibers. This is a big deal for sustainability in the fashion industry and tells us something about the direction in which the clothing production industry is moving.

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https://merit.store/pages/newsletter-...

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Here's the Mckinsey repost I mention above.

https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/The%20state%20of%20fashion%202020%20Navigating%20uncertainty/The-State-of-Fashion-2020-final.pdf

#merit #menswear #sustainability

Видео New Sustainable Fabric Technology (Refibra) канала Merit Store