NAMM 2021: CEO JC Curleigh Talks What's New at Gibson

For the past 127 years, Gibson has been synonymous with creating, inspiring, supporting and shaping sound. Gibson has emerged as the legitimate industry leader by leveraging its’ iconic past and leaning into the innovative future. Gibson is gearing up for another record year with compelling new products, innovative new platforms, stunning artist collaborations, dealer-focused solutions, and momentum around Gibson Gives, all moving the iconic, Nashville-based brand forward in 2021 and beyond.

Led by James “JC” Curleigh as President and CEO, a passionate music lover, Gibson shifted into 127-year-old start-up mode, with a clear focus on leveraging the iconic past and leaning into the innovative future. The addition of MESA/Boogie and new leadership and talent have infused Gibson Custom Shop, Epiphone, Kramer, and KRK, optimizing supply chains and driving healthy growth with modern methods and an integrated digital platform in the U.S., and for exports worldwide.

In 2021, two years after moving from obstacles to opportunities, Gibson has kept its promises by creating award-winning, high-quality guitars and gear, expanding to new levels of global support to promote our artists, fan engagement, and giving back worldwide through Gibson Gives.

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ABOUT GIBSON BRANDS
Gibson, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, with a premier acoustic facility in Bozeman, MT, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie and the Gibson Pro Audio Division, KRK Systems. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.

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