The Biggest Mistake I Made With My Salon

What was the Biggest Mistake I Made With My Salon? When opening your first salon, it can get nerve racking on where to start and how you’re going to get clients in your door. I’m going to explain the biggest mistake with my salon when I first opened it around 9 years ago.

The first salon I opened after leaving the European Wax Center was when I moved to Colorado with my boyfriend. Since I was in a new state, I had no clientele (I know a lot of waxers try to take some of their clients from their previous jobs but obviously since I was in a new state that was impossible). I was starting 100% from scratch. Zero clients and I didn’t know anyone or have any friends.

I decided to partner with one of the local clubs and offered their employees free waxing services for a day. They could literally get any waxing service(s) they wanted completely free of charge. They had a lot of bartenders and waitresses who knew a lot of people so by doing this, I hoped it would help get my name out there and I might be able to get some repeat customers from this deal. Who wouldn’t want a free waxing service?

Now I only offered this for one day (I believe it was a Monday since that’s a slow day in the club world). I went into the club and talked to a bunch of their employees and a ton of them were really excited to schedule a free waxing appointment. Mostly they scheduled eyebrows, brazilian/bikini and underarm waxing appointments. I was able to fill my entire day with these free services (I think it was something like 15 different people). To me, spending one day giving away free services was more than worth it if I can get even half of them to come back the next month or refer a friend to my business.

The day came (about a month later so they could grow their hair out of course) and most of the employees confirmed their appointment. However, I was consistently No Showed appointment after appointment. By the end of the day, not a single person ended up showing up for their appointment. WHAT?!?

Some of them texted me saying something came up but a lot of them just never said anything at all. Why is that when the appointment was free? Well, that was my problem. I learned that day that people don’t value something if it’s free. It doesn’t cost them anything and they’re not thinking about the other person who’s wasting their time waiting for them to show up.

After that, I NEVER offered a free waxing service again. Additionally, it made me realize that there is no reason to give a first time customer a discount at all. Who knows if they’re even going to come back? Instead, give a return customer a discount since they’re already proven themselves worthy of your time. I actually have a whole video about the best way to grow your salon which touches on this subject, otherwise I’ll end up talking for 20 more minutes.

So again, my biggest mistake was giving away free services. NEVER give away free services. The customer will not respect the cost of your time and skill if the service is free. Huge mistake and lesson learned on my end.

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Видео The Biggest Mistake I Made With My Salon канала The Hiss'n Kitten Waxing Center