Facebook Ads Update: No More Lookalike Audiences For Special Ads Categories - What To Do

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Time Stamp ⌛
0:00 Intro
1:55 Facebook removes Lookalike Audiences from special ads categories
11:50 Conclusion
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Well, Facebook is at it again.

They've taken away yet another feature that was helping business owners generate more leads and customers for their businesses.

Facebook Lookalike Audiences (formally called Specials Ads Audiences in Facebook) are no longer available for the special ads categories.

To clarify, Lookalike Audiences are still available for non-special ads categories!

But if you're Facebook ad campaign falls within one of Facebook's special ads categories, you're screwed.

With that said, that doesn't mean we can't get around this!

As entrepreneurs, we just need to get creative and find a workaround to the issue, which is exactly what I talk about in this video.

It really comes down to the offer and the language you use in your Facebook ad campaign.

Doing this will allow you to not even need to be in the special ads categories anymore, thus allowing you to use Lookalike Audiences again.

Hope it helps!

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