Inside the B2B Copywriting Opportunity

Inside the B2B Copywriting Oppertunity
Does Business-to-Business (B2B) copywriting — with its promises of big paydays and hungry clients — sound too good to be true? Check out this video to get answers.

B2B copywriting jobs may be your ideal path as a writer, with loyal clients, high fees, and very little competition. Most importantly, they may be your surest way to building a six-figure income.

In this video, Katie Yeakle and Rebecca Matter from AWAI (American Writers and Artists Inc.), along with special guest, Steve Slaunwhite, clue you into the world of B2B copywriting.

Steve has over 20 years experience in both writing for clients and teaching others to write persuasive sales copy for B2B, so he’s the ideal guide. He shows you real life examples of B2B assignments he’s done for his clients … and gives you three reasons why you can find clients easier and get more work from them.
What you can expect to learn in this video:

• What B2B copywriting is and what it isn't
• Information to help you decide if this is the right writing path for you
• Which projects clients want and how much you can expect to charge for them
• A snapshot of a successful B2B copywriting business
• How to get started in landing B2B copywriting jobs

To paraphrase direct-mail marketing legend, the late Gary Halbert, “finding a starving crowd is the most important element in successful marketing,” so scarcity of trained B2B copywriters can work in your favor since this path has a massive pool of “starving” clients who need copywriters now.

B2B copy is similar to B2C (Business-to-Consumer) in the way it uses words to persuade buyers to take action: buy … click … subscribe … engage.

The differences lie in the tone of the copy — B2C uses emotionally charged, hard-selling tactics. B2B, not so much. It relies more on facts and evidence, with a soft-selling approach, rather than on huge hype or big promises. You’ll use charts, graphs and more numbers.

Steve shares a bar chart that shows the biggest challenges B2B marketers face, and how three of the top ten challenges involve problems you can solve when you have training in B2B copywriting.

Listen for the three things that will make marketers look to you as a specialist in the field of B2B copywriting.

If you have a professional background in a certain industry, you can take advantage of your years of experience and have a leg up on other copywriters. You already know the industry jargon and can quickly get up to speed on their products or services.

Once you have a few assignments under your belt, you can quickly and confidently rack in more money than you ever thought possible. At the same time, you’ll gain the loyalty of your clients and be the one they run to with all their B2B copywriting needs.

One AWAI alumni, Gordon Graham, has built a very lucrative business around writing only white papers. Your jaw will drop when you find out what he charges for each one.

If you like writing short copy, social media posts, or video scripts, there’s plenty of that kind of work in B2B copywriting too — much more than in B2C copywriting.

Steve gives you a plethora of reasons to seriously consider the B2B copywriting path. If you think it's boring or no fun, listen as he tells you about writing video scripts for Explainer Videos and how great you’ll feel when you can show the results to your friends and family, while putting $500, $1,000, $2,500 or more in your pocket.
Check out the answers to these six great questions asked during the Q&A session:

• How do you sell yourself if the idea terrifies you?
• How often must you meet your clients face-to-face?
• Will you limit your income if you become a specialist?
• Is there a copy chief you have to answer to?
• Do you have any tips to write faster?
• Should you be concerned if a company is too small or too large?

Steve even answers a question about B2B in the U.K. (United Kingdom) . . . and many other questions about this exciting opportunity.

This video is part of our monthly series, INSIDE AWAI, where we cover trends and topics of interest to copywriters with insider information you can’t get anywhere else. You’ll gain valuable insights and free access to A-level copywriting mentors to advance your to career.

Please visit our website to see what we’ve already covered: www.awaionline.com/inside-awai/ under the heading “Past Discussions.” If you subscribe to INSIDE AWAI, you’ll get advanced notice of upcoming sessions and the chance to have your questions answered live during the webinar.

If you have any suggestions or questions, please send an email to Rebecca at askrebecca@awaionline.com.

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Видео Inside the B2B Copywriting Opportunity канала AWAI