OKRs - What Are They & How They Can Be Used to Achieve Business Goals

"If you do this, then you'll find that you're focusing on the things that are the most important and if you go to the four disciplines of execution, they say choose a WIG, a wildly important goal, and then put all of your efforts into that so you don't get distracted. This to me is a little bit more evolved version of that." - Roland Frasier.

In this video, Roland Frasier discusses OKRs and how they have been used to grow companies like Google to 50,000 employees. He also goes on to explain how these can be immediately applied to your own business, and uses an example involving football to illustrate how simple it can be applied.

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The War Room Mastermind started as a tight-knit group of friends Roland Frasier, Ryan Deiss, Perry Belcher & Richard Lindner who'd helped each other out of financial trouble, and has grown to a group of more than 200 members from around the world. The goal of the War Room mastermind group is to annually double the business of each of its members.

🎙PULLED QUOTES from the video

"So the owner communicates to the general manager, "Hey, I want to make money for the owners. So that becomes his objective and then he defines what is going to determine whether I do that or not. So the words that you typically put after the objective is as measured by, so it's objective as measured by key results when achieving these key results and there shouldn't be more than three to five when you achieve these key results, you should achieve this objective."

"Larry Page actually is on John Doerr's book saying specifically that I credit this (OKRs) with Google growing to 50,000 employees and being as successful as it is. So it's stuff, that actually works amazingly."

"Now, all of these folks have objectives that if achieved, will result in the key results of their direct superior, achieving their objective, which will ultimately pass up to the owner."

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Books referenced in this video:

-Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs (https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221)

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Видео OKRs - What Are They & How They Can Be Used to Achieve Business Goals канала War Room