We Reverse Engineered Uber's Business Model for You to Implement

Roland Frasier explains the model Uber & Airbnb used to disrupt culture and ultimately pave the road to brand new industries. How did they do it? A slight shift in the way they looked at previously "mature" industries. How can you do it? Take a look to find out.

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🎙PULLED QUOTES

"it's kind of funny like a landlord tenant, you wouldn't think that landlord tenant would apply to Uber, but it does. Because the landlord owns the car, the people that are the driver and the tenant are both Uber for putting someone in the car. But Uber is effectively creating a landlord tenant relationship with the drivers for us for a brief minute, for a trip."

"So the business model is broker connect drivers with passengers, primary pricing model volume, they charge a 15 to 30% brokerage fee, which they were on strike in San Francisco last week because both Lyft and Uber are increasing their fee to 50%."

"They created an affiliate model for their business to refer fees for new customers. And then they did also the same thing for referral fees for new drivers. So while Uber sounds like it's amazingly disruptive and all, if you know that you can mix and match these business and pricing models, you can take this and apply this to your business and come up with really surprisingly innovative business models and pricing for yourself."

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Learn more about disruptive business models with other great videos/links on the topic:
https://www.youtube.com/watch?v=jzFTwBkIC5o
https://www.youtube.com/watch?v=gvEU656kVCQ
https://www.youtube.com/watch?v=63wt3TgGGxI

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