Helping Smally's Resto Cafe Run Better | LimeTray

Catching up with Nikhil Hegde, owner of Smally’s Resto Cafe. Smally’s has the title of being India’s smallest cafe. But there is nothing small about their burgers or the rave reviews they have been getting since they opened their doors in 2014. They have a variety of influences in their cuisine ranging from Afro-Portuguese to Coastal Mangalorean. As Nikhil puts it, “Anything that goes inside a bun”.

Smally’s makes use of the entire range of LimeTray’s software to do everything from acquiring new customers, managing operations better and retaining their customers.

Helping Smally’s run better

Nikhil talks about the importance of building his own brand online. He also talks about the importance of being creative in his approach, given that India has a sizeable population of people below the age of 35. Having complete control of his brand and being creative in his messaging helps him connect with his customers.

Website & Online Ordering

Having a creative website with good quality food images and a strong price point works for Nikhil and Smally’s. It also helps him retain some of his delivery orders for which he depends on LimeTray. This helps him be more profitable given the high commission rates of third-party delivery apps. Using notifications and SMS to drive timely offers with good discounts have helped Smally’s do more business, even during low sales periods.

Having control of his brand, his own online platforms and the ability to send spontaneous discounts have helped him generate a lot of business for Smally’s.

More on LimeTray's Restaurant Online food ordering system here: https://limetray.com/online-food-orde...

POS and faster order processing

LimeTray has cut costs and saved manpower for Smally’s by reducing their order processing time. Tableside ordering reduces the time it takes to capture the order. And LimeTray’s POS helps to get the KOT out quicker. Overall, Smally’s has been serving food faster with LimeTray’s POS.

Check out LimeTray’s POS system here:
https://limetray.com/restaurant-pos

Restaurant Analytics & CRM

Nikhil talks about LimeTray’s analytics app Pulse and how easy it is for him to use it. He talks about being able to monitor his sales via in-depth reports available for him to see no matter where he is in the country. He talks about using the insights he gets, to make menu changes to help him get more sales.

He mentions how the LimeTray Analytics dashboard helps him get more business even during a sales slump. He uses it to target offers to a specific audience and finds it to be a great way to generate business for his restaurant.

Check out LimeTray’s analytics solution here: https://limetray.com/restaurant-analytics-solution
More on LimeTray's CRM solutions here: https://limetray.com/restaurant-crm-s…

Social Media

Nikhil talks about LimeTray being unique in its Social Media offering. He talks about Smally’s being a retro-vintage brand and how LimeTray helps him showcase that on his social media channels. This takes out a lot of his marketing stress out.

Check out the Smally's Instagram page here https://www.instagram.com/smallysrestocafe/

Account Management & Support

He also mentions LimeTray account management and support service and how satisfied he is with the Turnaround time he gets on his support tickets. He mentions how the LimeTray Support team has been quick to resolve issues compared to the other technology partners he has worked with in the past. He talks about the importance of being able to resolve his queries quickly being a multi-outlet business, where downtime can affect a lot of business.
Check Smally’s website
http://smallysrestocafe.com/

Online ordering
http://smallysrestocafe.com/order-online/
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https://limetray.com/products

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