The Future Approach: Rishad Tobaccowala at TEDxUChicago 2013

Rishad Tobaccowala is the Chief Strategy and Innovation officer of VivaKi, a global leader in digital advertising solutions. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators".

Rishad focuses on incubating new ideas, approaches, partnerships and models for the next generation of data driven marketing, story telling, brand rethinking and the next two billion customers. Over his 30 year marketing career, Rishad has worked across almost every area of marketing including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Rishad helped create one of the first Interactive Groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing. Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Rishad helped incubate.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Видео The Future Approach: Rishad Tobaccowala at TEDxUChicago 2013 канала TEDx Talks