Nudge - En Espanol - Helping People Make Better Choices

People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. This animated video explains the nudge, where choice architecture is engineered to encourage a particular outcome. It's a core concept in behavioural economics, taught at the Rotman School.

Located in downtown Toronto and part of the University of Toronto, the Rotman School of Management (http://www.rotman.utoronto.ca) is the top business school in Canada.

Rotman offers a Full-Time MBA program, and several programs for working professionals, including the Morning and Evening MBA, Master of Finance, One-Year Executive MBA and Omnium Global Executive MBA. Whichever degree or program you choose, Rotman will give an edge in your career and help you make the most of your potential.

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Видео Nudge - En Espanol - Helping People Make Better Choices канала Rotman School of Management