5 Value Proposition Examples Copy & Use That Engage Prospects and Close Deals

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Value Proposition Example #1: The marketing space.

This value proposition example comes from my own outbound prospecting agency. Our value proposition goes something like this: "Salesprospects.io is a full-service outbound sales prospecting agency that generates ultra-high-quality leads for our clients. Clients tend to come to us when their sales teams struggle to generate enough leads to hit goal; they're frustrated by the quality of leads coming through the door; or, finally, they just don't see a strong ROI on lead generation efforts. Do any of those issues ring true to you?"

When you analyze that value proposition, you can see that it starts with one sentence that lays out what we do and who we are.
    
Value Proposition Example #2: The financial space.
This is a value proposition example from a client in the finance world: "XYZ Wealth Advisors helps clients make smart financial decisions. Clients typically come to us when they don't know if they're getting the right return on their money; they're concerned about whether they're prepared for the next downturn; or, finally, they have a complex collection of random accounts in different places. Do any of those challenges ring true to you?"

You're seeing a pretty consistent pattern, right? A simple sentence about who we are and what we do; then the list of challenges that people face. One thing that I want to point out about the challenges in this particular value proposition is that they're really simple for the financial planning space.

Value Proposition Example #3: The imports space.
Here’s an example of another value proposition from one of my clients in the imports space: "XYZ Imports works with large importers, manufacturers, and retailers to source specialty food ingredients out of South America. Our clients tend to come to us when they're frustrated by an unreliable supply of goods out of South America; they have persistent quality issues in their supply; or, lastly, they're just finding it difficult dealing with different cultures, languages, and time zones. Do any of those issues ring true to you?"

Value Proposition Example #4: The landscape space.
I have a client who runs a landscape organization and this is the value proposition we put together: "I am a horticultural strategist, partnering with companies to create green organic work environments. Our clients come to us when they're worried that their appearance has lost its ‘wow’ factor; they're frustrated with their existing provider's lack of consistency in maintaining a green workspace; or, finally, they're concerned that they're just no longer getting the promised white-glove service. Do any of those issues ring true to you?"

Value Proposition Example #5: The consulting space.
This is a value proposition that I took from one of the clients in our Sales Strategy Academy forum. He writes, "We are a business strategy firm that works with catering companies to create a game plan that dramatically helps them book more events throughout the year. Our clients come to us when they've hit a wall and can't seem to book more events; they don't have time to seek more opportunities; or, finally, they're just short of staff to handle more volume without going insane." Do any of those issues ring true to you?”

So, there you have it. Now you know 5 value proposition examples that you can copy and use to engage prospects and close more deals. I want to hear from you. Which of these ideas do you find most useful? Be sure to share below in the comments section to get involved in the conversation.

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