Who is the Real James Franco? Interview with Prince Paul (Scion)

What the heck is James Franco doing in a Scion commercial anyway? We know he takes our new Scion iM 5-door hatchback and the Scion iA sedan out for a spin around LA, but we weren’t expecting this: a polite and friendly guy—then again, that’s because he is.

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Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the iconic xB urban utility vehicle, the tC sports coupe, the FR-S rear-wheel drive sports car, and the premium micro-subcompact iQ.

The all-new Scion iM 5-door hatchback and the all-new iA sedan will arrive this fall. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com.

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