Rania Bahaa: Watch out what you dispose of
Rania Bahaa is talking trash, literally. In an effort to send zero waste to landfills, she presents innovative approaches her company has developed. One example: plastic straps as prayer mats.
Rania is an Environmental Specialist at Unilever Mashreq in Egypt. She has worked at Unilever since 2002. Rania led several innovative programs, across 4 Unilever factories, to meet the challenge that Unilever factories should create zero waste to landfill. This included the Waraqa Center, a “hand paper recycling” system that trained specially challenged employees to create stationary from used office paper; and a program that created economic opportunities for local community members who re-craft food and packaging by-products into second lives as new products that they sell. The Waraqa Centre and communication around it is helping to shift the local and Egyptian community perspective on sustainability.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at http://www.ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com
Видео Rania Bahaa: Watch out what you dispose of канала TED Institute
Rania is an Environmental Specialist at Unilever Mashreq in Egypt. She has worked at Unilever since 2002. Rania led several innovative programs, across 4 Unilever factories, to meet the challenge that Unilever factories should create zero waste to landfill. This included the Waraqa Center, a “hand paper recycling” system that trained specially challenged employees to create stationary from used office paper; and a program that created economic opportunities for local community members who re-craft food and packaging by-products into second lives as new products that they sell. The Waraqa Centre and communication around it is helping to shift the local and Egyptian community perspective on sustainability.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at http://www.ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com
Видео Rania Bahaa: Watch out what you dispose of канала TED Institute
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