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What is Private Equity? Structure, Strategy, and How PE Funds Make Money | M&A Masterclass Moment

Ever wondered what private equity firms actually do—and how they profit?In this Private Equity Masterclass Q&A moment, Paul Giannamore clearly breaks down private equity fundamentals, explaining precisely how funds raise and deploy capital, structure deals, and generate returns through management fees and carried interest.

You’ll learn:
🔹 The difference between buyouts vs. minority (growth) investments
🔹 How private equity firms raise capital from limited partners
🔹 The structure of general and limited partnerships
🔹 How “2 and 20” management fees and carried interest work
🔹 Typical fund lifecycles: raising, deploying, and exiting investments
🔹 Nuances in management fees & carry structures you must know before partnering

Master these essentials and you’ll navigate private equity conversations confidently.

Connect with Paul Giannamore
LinkedIn ▸ https://www.linkedin.com/in/paulgiannamore
Instagram ▸ https://www.instagram.com/pgiannamore

📌 Watch the Full Private Equity Masterclass: https://youtu.be/_dmzumHGu6c

📌 Subscribe for Weekly M&A and PE Insights:
https://www.youtube.com/@UCcIwu1ye9EHnYHSml9tu_4Q

🌐 More resources ▸ https://www.potomaccompany.com/

🎬 Directed, produced & filmed by Dylan Seals, Verbell Ltd.

TIMESTAMPS
00:00 – What Exactly is Private Equity?
00:15 – Buyouts vs. Minority Growth Investments
01:00 – Fundraising: General and Limited Partnerships Explained
01:50 – Fund Lifecycle: Capital Deployment & Exiting Investments
03:35 – How Private Equity Firms Actually Make Money
04:10 – Example: “2 and 20” Management Fees & Carried Interest
05:20 – Deal Structure Nuances: Management Fees on Your Business
06:00 – Key Considerations Before Partnering with PE

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