Webinar: How Journey Mapping Transforms Customer Experience

Join Macadamian Technologies' Anneliis Tosine, User Experience Researcher and Barb Spanton, User Experience Designer as they delve in to customer journey mapping. In this webinar you will learn:

- How to create a customer journey map
- What does a good customer journey map look like?
- How to derive insights from a customer journey map

Learn more about Macadamian at www.macadamian.com
Download the slides here: http://www.macadamian.com/wp-content/uploads/MAC_Webinar_Journey_Mapping-sfd-Presentation_Slides1.pdf

In healthcare, clinicians and patients take a journey together - a journey that often begins with crisis or uncertainty, followed by a carefully orchestrated process of testing, treating, and monitoring, all with the goal of improved or maintained wellness. Irrespective of what market you are in, when creating products, it is essential to have a good grasp of a customer's entire journey. Journey maps are excellent tools to help collect and synthesize customer data in order to highlight opportunities for improvement, increasing engagement, and ultimately driving revenue.

Видео Webinar: How Journey Mapping Transforms Customer Experience канала Macadamian Technologies