How to Create Facebook Lead Ads for Beginners [Step-by-Step Guide]

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As you begin working for clients, you will probably run into finding leads for your clients through Facebook. And just starting out...that can be tricky!

What are lead ads?
- Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram.
- Lead Ads are perfect for mobile users
- Unlike other ad types, lead ads include a contact form, called an "instant form," that lets people show their interest in a product or service by filling in the form with their details and allowing a business to follow up with them
- Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information.

How much do Facebook Lead Ads cost?
Facebook charges on a cost per impression basis, so your average cost per lead is your ad spend divided by the number of leads you generate.

Benefits
Contact forms – or "instant forms"
Choose which questions to ask in your instant form:
Easily download your leads
Many CRM integrations

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Видео How to Create Facebook Lead Ads for Beginners [Step-by-Step Guide] канала Cereal Entrepreneur - Jordan Steen