£343k p/m eCommerce Google Ads Strategy Revealed

Welcome to Best eCommerce Google Ads Strategy Revealed (£343k case study)!

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In this video, I breakdown the eCommerce Google Ads strategy for 2025 that helped scale an e-commerce brand’s revenue from £264k to £343k in just one month. Learn how targeted Google Ads techniques can drive growth, increase sales, and optimise your campaigns for maximum ROI. Whether you're a seasoned marketer or just starting, this Google Ads strategy will give you the insights you need to take your eCommerce brand to the next level.

Highlights
- Revenue Growth: Scaled from £264k to £343k in one month.
- Efficient Spend: £48k investment led to 938 conversions at 4.49 ROAS.
- Performance Max: Key focus on segmentation of campaigns and asset groups.
- Merchant Center: Optimised product listings for better visibility and conversions.
- Winning Creatives: Developed high-quality images and videos for ads.
- Audience Targeting: Utilised relevant Google audiences and customer match lists.
- Conversion Tracking: Implemented enhanced tracking for optimised campaign performance.

Key Insights:
📈 Strategic Segmentation: Segmenting Performance Max campaigns based on product demand (high vs. low) allows for targeted marketing efforts, enhancing ROI. This method follows the 80/20 principle, focusing on top-performing products.

🛍️ Google Merchant Center Optimisation: High-quality product listings with keyword-rich titles, descriptions, and images are crucial. Proper categorisation improves visibility in Google Shopping results, leading to higher conversions.

🎥 Creative Quality Matters: Utilising a mix of promotional graphics and product images increases ad variety, allowing the algorithm to test and optimise for better performance across platforms.

🎯 Audience Signals: Targeting relevant audiences and leveraging customer match lists ensures that ads reach the ideal customer profile, boosting engagement and conversions.

🔄 Enhanced Conversion Tracking: Setting up accurate conversion tracking through Shopify Customer Events provides better insights into campaign performance, enabling effective optimisation decisions.

🍪 Consent Management: Using an effective cookie consent strategy can significantly improve tracking capabilities, helping campaigns optimise based on user behaviour data.

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Chapters:
00:00 – Introduction
00:27 – Key stats & 5 success factors
00:57 – Performance Max segmentation
02:16 – Advanced segmentation
03:11 – Spend breakdown for Performance Max
04:24 – Scaling winning asset groups
05:41 – Google Merchant Center optimization
07:30 – Winning ad creatives
08:51 – Audience signals
09:44 – Conversion tracking tips

#googleads #googlesdsstrategy #ecommercegoogleads #performancemax #ecommerce #ecommercegoogleads #googleshopping

Видео £343k p/m eCommerce Google Ads Strategy Revealed канала Josh Instone | Google Ads