Content Marketing Trends & Strategy | C3 Conference 2017 | Jason Miller
Jump in — grab your tickets to C3 2018 now. | https://goo.gl/DRQyfj
Innovation in Content Marketing Starts with a Reality Check
Jason Miller, LinkedIn
Marketers have been operating under a false pretense regarding their audience's ability to concentrate for longer than 8 seconds. LinkedIn's Jason Miller calls this misguided content marketing trend the Myth of the Goldfish. In this keynote, he'll debunk the myth and reveal how changes in society's ability to multi-task are transforming how companies should approach content marketing trends and strategy. It’s time to start thinking in terms of brains over budget, doing more with less, thinking extravagantly and creatively to double down on what’s working.
We'll cover up-cycling your pre-loved content to extract every last ounce of value from your existing investments and innovating around the technology you already know how to use. From long form content to video and everything in between, Jason will show you how to build an owned media empire.
C3 2017 brought to you by Conductor. For more information on how Conductor can help your marketing organization check out:
http://www.conductor.com
Видео Content Marketing Trends & Strategy | C3 Conference 2017 | Jason Miller канала Conductor
Innovation in Content Marketing Starts with a Reality Check
Jason Miller, LinkedIn
Marketers have been operating under a false pretense regarding their audience's ability to concentrate for longer than 8 seconds. LinkedIn's Jason Miller calls this misguided content marketing trend the Myth of the Goldfish. In this keynote, he'll debunk the myth and reveal how changes in society's ability to multi-task are transforming how companies should approach content marketing trends and strategy. It’s time to start thinking in terms of brains over budget, doing more with less, thinking extravagantly and creatively to double down on what’s working.
We'll cover up-cycling your pre-loved content to extract every last ounce of value from your existing investments and innovating around the technology you already know how to use. From long form content to video and everything in between, Jason will show you how to build an owned media empire.
C3 2017 brought to you by Conductor. For more information on how Conductor can help your marketing organization check out:
http://www.conductor.com
Видео Content Marketing Trends & Strategy | C3 Conference 2017 | Jason Miller канала Conductor
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