Machine Learning in Marketing | C3 Conference 2017 | Dharmesh Shah

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Machine Learning in Marketing and the Age of Marketing AI
Dharmesh Shah, Founder and CTO, Hubspot

The industry has seen a lot of change in the past 10 years, especially with regard to machine learning in marketing. We'll see even more change in the next 5. Artificial Intelligence is no longer something PhDs work on quietly in the background. It's already having an impact on many industries -- and marketing is next. We'll take at some of the near-term use cases of machine learning in marketing, including chatbots, predictive marketing and content optimization.

Marketing AI is the next frontier of our industry. Machine learning in marketing is only going to grow over the coming decades — are you prepared? Some verticals are already seeing major adoption of marketing AI, and more will follow.

Hubspot Founder and CTO knows a thing or two about machine learning in marketing — he's the original early adopter. Let him guide you through the near- and far-term implications of Marketing AI.

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